Increasing user interaction with data and information on websites

Methods and benefits

Chris Taylor

What is interaction?

interaction noun

  1. reciprocal action, effect, or influence
  2. Physics
    1. the direct effect that one kind of particle has on another, in particular, in inducing the emission or absorption of one particle by another
    2. the mathematical expression that specifies the nature and strength of this effect
http://dictionary.reference.com/browse/interaction

What is "increasing user interaction"?

What is "increasing user interaction"?

True interactivity is not about clicking on icons or downloading files, it's about encouraging communication.

Edwin Schlossberg, designer, author and artist

5 keys to increase user interaction

  1. Relevance
  2. Usability
  3. Personalisation
  4. Freedom
  5. Community

Key 1: Relevance

Key 1: Relevance - who and what

Questions to ask:

Key 1: Relevance - who and what

Questions to ask:

Key 1: Relevance - the future

It is thrifty to prepare today for the wants of tomorrow.

Aesop

Key 2: Usability

Key 2: Usability - design

Most people make the mistake of thinking design is what it looks like... It's not just what it looks like and feels like. Design is how it works.

Steve Jobs, C.E.O. Apple

Key 2: Usability - simplicity

After all, usability really just means making sure that something works well; that a person of average (or even below average) ability and experience can use the thing - whether it's a Web site, a fighter jet, or a revolving door - for its intended purpose without getting hopelessly frustrated.

Steve Krug, author Don't make me think!

Key 2: Usability - simplicity

37Signals, Backpage page blank slate

Original version

Key 2: Usability - simplicity

37Signals, Backpage page blank slate

Revision 1

Key 2: Usability - simplicity

37Signals, Backpage page blank slate

Revision 2

Key 2: Usability - simplicity

37Signals, Backpage page blank slate

Final version

Key 2: Usability - success

Care about helping the user kick ass. Care about giving the user an "I Rule!" experience, rather than the default "I Suck" experience we usually get.

Kathy Sierra, O'Reilly Head First author

Key 2: Usability - standards

Writing websites in adherence to W3C web standards means:

Key 3: Personalisation

Key 3: Personalisation

I want freedom for the full expression of my personality.

Mahatma Gandhi

Key 3: Personalisation - security

Key 3: Personalisation - customisation

Allow users to:

Key 4: Freedom

Key 4: Freedom

Everything that is really great and inspiring is created by the individual who can labor in freedom.

Albert Einstein

Key 4: Freedom - web services

Extensible markup language (XML)

Key 4: Freedom - web services

Extensible markup language (XML)

Key 4: Freedom - APIs / "mashups"

Allow people to use the data in new ways

Key 4: Freedom - APIs / "mashups"

Freedom of the press is limited to those who own one.

A. J. Liebling

Key 5: Community

Key 5: Community

Interaction is:

reciprocal action, effect, or influence

Key 5: Community

Interaction is:

reciprocal action, effect, or influence

It takes two, baby, it takes two, baby
Me and you, just take two
It takes two, baby, it takes two, baby
To make a dream come true, just take two

Tina Turner

Key 5: Community - true interaction

Make every person a stakeholder

Key 5: Community - true interaction

Make every person a stakeholder

Key 5: Community - true interaction

Make every person a stakeholder

Thank you

Thank you for your time

Chris Taylor

http://www.stillbreathing.co.uk