Yes, it’s here already.
Actually, that’s a good article. I fall into the trap too easily of being over-awed by the hype and buzzwords. To me, this web 2.0 thing is:
– Fun and easy to use
– Simple and accessible
– Open and free
– Socially positive
– Sharing data and services
– If money is involved, about small amounts of money, repeated
So, for now let’s forget XML and XHTML, RSS and AJAX, let’s just remember we’re making the web what it should have always been. More about the people than the technology.