The customer is always right…

Yes, sure. As the good people on Andy Budds website have made clear, some clients are just clueless. That goes for managers, too. If you want to feel my pain, just read that list.

My three things:

1) There is no substitute for good content (and no, I won’t ‘just make something up’)
2) There is no substitute for good design (and no, I won’t ‘just use the Powerpoint template’)
3) There is no substitute for hard work (and no, it won’t happen overnight)