True to my musical roots I’m a subscriber to New Music Strategies, a blog written by Andrew Dubber who certainly knows his stuff about the way the music business is changing. And, more to the point, how it’s not changing fast enough.
A recent post from him had this great quote:
Customer loyalty increases exponentially relative to the degree to which you make them feel important.
Absolutely. A few of the ways you can make customers feel important are:
- When they ring up, have a human answer the phone
- Be courteous and helpful
- Respond to enquiries quickly
- Trust what they say
How many companies fail in these simple points? Too many. What other ways have you been made to feel special – or been made to feel awful – by companies you’ve dealt with? What’s your top example – and worst gripe – with companies dealings with you?