Useful neo-marketing websites

I’ve had a few conversations recently about neo-marketing, an emerging way to communicate between businesses and people (or people and people, businesses and businesses, anyone really). I even twisted it to apply to emerging churches.

After one of these conversations I put together a list of useful neo-marketing online resources. Well, strictly they are really resources about a modern approach to business, as well as marketing, customer service and a lot of other things. I’m a generous sort of chap, so here it is.

Signal vs. Noise by 37signals: http://blogcabin.37signals.com/posts/

37signals were a website design and development company which brought out a couple of their own online applications which have caused a storm on the web due to their ease of use and power. In particular their Basecamp project management system (http://basecamphq.com/) has revolutionised the way many which are deeply involved in the web companies work.

They have a knack of writing good medium length articles about all sorts of things. Plenty of example from other businesses about good (and bad) ways to operate:

They also link to some great articles, videos and other resources:

And they also have regular spots highlighting different things:

All these examples are from just the (sometime in June) front page of their blog, and the archives are full of fantastic things.

Creating passionate users by Kathy Sierra: http://headrush.typepad.com/creating_passionate_users/

Kathy is a very well respected author and blogger with a huge range of great articles discussing many aspects of marketing, design, development and customer service. Here’s just a handful of the articles from her:

It’s important to note Kathy isn’t blogging any more, however she’s still active as a speaker and author.

Gapingvoid by Hugh Macleod: http://www.gapingvoid.com/

Hugh is a very well known Scottish cartoonish and marketer, with a particular style both of drawing and writing. Over the last year or so he’s been involved deeply in what has become known as the Blue Monster movement – based on this cartoon which he drew:

On the back of that he’s done work with Microsoft trying to break them out of their age-old marketing quagmire. He’s also involved in a wine company and a Savile Row tailors. But the best thing about Hugh is he’s got a fantastic understanding of what’s wrong with traditional PR, and how the tide is turning:

Church of the customer by Ben McConnell and Jackie Huba: http://www.churchofthecustomer.com/

This isn’t one I read regularly, but there’s some good stuff on it anyway:

Global neighbourhoods by Shel Israel: http://redcouch.typepad.com/weblog/ * please see the note below this entry

Shel is an old-school marketer who has really “got” the Internet. Together with Robert Scoble (probably the most famous blogger in the world) he wrote a book called Naked Conversations (http://www.amazon.co.uk/Naked-Conversations-Changing-Businesses-Customers/dp/047174719X) which charts how blogs are changing the face of business. “Global Neighbourhoods” is the name of their follow-up book. If you want some good offline reading you could do a lot worse than buy these.

Shel is fundamentally a business marketer, and he has written some fantastic articles:

Important note: some of the things in this section are factually incorrect. Shel has kindly pointed out the error of my ways in this comment, and for that I thank him. Sorry for not doing my research properly, or indeed paying as much attention as I should!

Shotgun marketing by Chris Houchens: http://shotgunconcepts.blogspot.com/

Chris is a widely known marketing expert with a particular focus on web interactions. Here are some useful recent articles:

Horsepigcow by Tara Hunt: http://www.horsepigcow.com/

Horsepigcow is a blend of observations on online marketing, links to the “happening” things on the web and general observations about web business. Not every article will be of use for businesspeople, but she has written some great stuff:

Extra links:

Presentation Zen by Garr Reynolds: http://www.presentationzen.com/presentationzen/

Garr is a fantastic presenter, and on his blog he talks about how to make presentations better, and also has lots of example from some of the worlds foremost speakers.

Recommended reading by Hugh Macleod: http://www.gapingvoid.com/Moveable_Type/archives/002039.html

Hugh lists the blogs you should be reading.

2 Responses to “Useful neo-marketing websites”

  1. shel israel

    Thanks for including me in this very fine list of social media contributors. I’d like to clear up a few statements. Global Neighbourhoods is my blog. I considered writing a book about the concept a couple years back but abandoned the project. Robert Scoble, is a good friend and I collaborate with him from time to time but he has nothing to do with Global Neighbourhoods. I was a PR guy for more than 20 year, but abandoned it to return to writing in 2001. I consider myself primarily a writer. I also speak and advise companies from time to time. In no way would I consider myself to be a traditional marketer. I had hoped Naked Conversations would have cleared up any confusion in that are.

  2. chris

    Shel, thanks for dropping by. Firstly sorry for the delay in approving your message – I was on a well-deserved holiday!

    Secondly sorry for the inaccuracies in my post. I’ve amended it to highlight your comment and I’ll try to be more careful in future. I have to be honest and admit I confuse the “marketing” and “P.R.” type jobs in my mind when I shouldn’t.