Posts Categorized: Essays

Web capital = social capital

We all know that "social capital" is a phrase used to describe the influence, reputation and connections a person has in a particular social context. Like money, it's something that's hard to come by but easy to lose. Tara Hunt, a person with greater than average insight into the social web, explores this area in…

Social engineering

A few weeks ago I had a message from one of the popular social networking websites of which, for some reason, I've found myself a member. The message stated that someone wanted to be my friend - someone whose name I recognised. I read the message and for a brief moment was happy that this…

The Jazz Programmer

It seems everyone these days wants to be famous. However the vast majority of them don't want to do the work required to be famous for anything worthwhile. They want to be famous for, well, being famous. They want to be rock stars. The programming world seems to have been taken over by this attitude,…

Unplanned marketing

Let me tell you a story. This is about me and my friend Toby. We're both musicians (although Toby is a proper musician who Does Gigs and Gets Paid for them) and we're both into obscure, unheard-of music. Two weeks ago I gave Toby a hundred or so tracks by a very eclectic mix of…

Understanding web design

Jeffrey Zeldman, one of the web's foremost experts and thinkers shines a light on one of the major fallacies surrounding web design: thinking it's something it's not. In Understanding Web Design in the A List Apart magazine he explains what web design isn't, but many people think it is, and what it is, but many…